Developing creative worlds for brands

A product doesn't sell itself into a brand.

It needs a world around it: a concept, a visual language, a story people recognize before they've read the name.

You may have someone posting, someone shooting, someone writing. What you need is someone directing. Someone with the experience and the point of view to decide what the brand looks like, and to give everyone else something to work from.

Without that, you get content about the product. What's missing is the story around it.

What I do

THREE WAYS IN

Brand Positioning & Go-to-Market

What your brand stands for, who it's for, and the plan for how it reaches your audience. The world your brand belongs to, written down, so everyone you hire is working from the same idea.

Campaign Direction

The concept behind a launch or campaign: the idea, the visual world it lives in, the plan for where it shows up, and the brief your team or photographer can build from.

Intimate Events

Dinners, launches and gatherings for a small room, concepted and directed, from the idea to the night itself. The brand world made physical.

About

I've spent eleven years building these worlds inside consumer brands across Europe and North America: product launches, go-to-market, campaigns, events. I've written the strategy, built the concept, and directed the photographers, designers and teams who made it real.

Now I also do that work for founder-led beauty, lifestyle and fashion brands: concept, creative direction and go-to-market. You have the product and the vision. I build the world around it, and direct the people who make it.

How it works

THREE STEPS

1
A conversation.
The brand, the product, and where it's going. What you're launching, who it's for, and what you want people to feel.
2
The concept.
I build the idea and the world it lives in: the visual direction, the channel plan, and the brief. You get a document your team can work from.
3
Made real.
I direct whoever executes it — your team or partners I bring in.